Effra Social opens on Thursday Woah, there’s a big opening party for the Effra Social venue on Thursday and its a 50s theme night. This is their publicity photo. The Effra Social is at 89 Effra Road – the building that used to be called the Conservative club. Here’s how we reported the story, and here’s more on the opening party. But the question is: what are we going to call this place when we can’t be bothered to say “Effra Social”? We can’t call it the Effra because that is the name of our most fine and highly revered pub. Will we all just be going down to the ‘social’?